“Be The Face” is an exciting web-based contest to find the next models for First Choice Haircutters’ 2013 marketing campaign.

Ten grand prize winners will be flown to New York City, NY in July 2012. During three days in the Big Apple, winners will receive a haircut makeover and professional model training, and have a photo session with a fashion photographer.

Fifty semi-finalists will each receive a $100 DESIGNLINE haircare package.

First Choice Haircutters, Canada’s most recognized hair salon brand, is pleased to announce “Be The Face,” an interactive campaign that gives customers the opportunity to be a featured model in FCH’s 2013 marketing campaigns. Five men and five women will be selected from the following age groups: kids, teens, 20-30, 40+ and seniors.

Everyone who registers, by uploading a current photo to BeTheFaceofFCH.com and answering the question “Why should I ‘Be The Face’?” before February 29, 2012, will receive an email coupon good for $3 off a haircut at FCH. During the month of March, a panel of judges, including a New York photographer, a fashion designer and a model agency representative, will select the top 50 submissions. The group of 50 semi-finalists will each win a $100 DESIGNLINE haircare package.

Public voting begins in April, with the top 10 finalists being chosen by popular vote on BeTheFaceofFCH.com. All registered voters will receive an email coupon good for $2 off a haircut at FCH.

Contest voting closes in May 2012 and the 10 winning “Be The Face” candidates will be announced in June 2012 on BeTheFaceofFCH.com, FirstChoice.com, Style-Profile.com and Facebook.com/FirstChoice.

A division of Regis Corporation, First Choice Haircutters has over 445 locations throughout Canada and the U.S. First Choice Haircutters is an affordable, full-service hair salon that serves men, women and families looking for quality, convenience and value. Services include haircuts, colour, highlights and waxing with appointment-free convenience. First Choice Haircutters ensures every stylist is continually trained in the latest techniques through an annual Education and Training program that covers haircuts, colours, styles and customer service. To find out more about First Choice Haircutters, visit FirstChoice.com or Style-Profile.com. Like First Choice Haircutters at Facebook.com/FirstChoice, follow @FirstChoiceHair on Twitter and subscribe to YouTube.com/FirstChoiceHair.

Regis Corporation (NYSE:RGS) is the beauty industry's global leader in beauty salons, hair restoration centers and cosmetology education. As of September 30, 2011, the Company owned, franchised or held ownership interests in approximately 12,800 worldwide locations. Regis' corporate and franchised locations operate under concepts such as Supercuts, Sassoon Salon, Regis Salons, MasterCuts, SmartStyle, Cost Cutters, Cool Cuts 4 Kids and Hair Club for Men and Women. In addition, Regis maintains an ownership interest in Provalliance, which operates salons primarily in Europe, under the brands of Jean Louis David, Franck Provost and Saint Algue. Regis also maintains ownership interests in Empire Education Group and the MY Style concepts in Japan. System-wide, these and other concepts are located in the U.S. and in over 30 other countries in North America, South America, Europe, Africa and Asia. For additional information about the company, including a reconciliation of non-GAAP financial information and certain supplemental financial information, please visit the Investor Information section of the corporate website at RegisCorp.com.